“Personal information” is generally any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a natural person.
There are several types of information we collect about you:
Personal information does not include information that has been anonymized or aggregated in such a way that it can no longer be used to identify a specific natural person, whether on its own or in combination with other information. We may use your personal information to create this kind of anonymized or aggregated data.
What is a cookie? An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on a person’s computer by their web browser.
Cookies are a mechanism for websites to remember information about a person (such as items added in the shopping cart in an online store) or to record the person's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember what the person previously entered into form fields such as names and addresses.
Cookies perform essential functions in the modern web. Authentication cookies are the most common method used by web servers to know whether a person is logged in or not, and which account they are logged in with. Without such a mechanism, the site would not know whether to send a page containing sensitive information, or require the user to authenticate themselves by logging in.
Tracking cookies, and especially third-party tracking cookies, are commonly used as ways to create long-term records of a person's browsing histories, show targeted advertisements to them across the Internet, and track behaviour, such as whether an email has been received and opened.
We use information that we collect about you or that you provide to us, including any personal information for several purposes:
We might disclose your personal information to others for several reasons:
If you are located in the European Economic Area (EEA), you have certain rights under European law with respect to your personal data, including the right to request access to, correct, amend, delete, port to another service provider, or object to certain uses of your personal data.
If you wish to exercise these rights, please reach contact us. If you are unhappy with the response that you receive from us we hope that you would contact us to resolve the issue, but you also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction at any time.
When we process personal information to pursue these legitimate interests, we do so where we believe the nature of the processing, the information being processed, and the technical and organisational measures employed to protect that information can help mitigate the risks to the data subject.
We are based out of Canada, but we may process, store, and transfer personal information in Canada or elsewhere, such as the United States. For example, we could use third-party service providers, such as managed hosting providers, and technology partners to provide the necessary software, networking, infrastructure and other services that we use to operate the Website and Services. These third-party providers may process, or store, personal information on servers outside of Canada.
Locations other than Canada may have different privacy laws, which may be more or less protective. If we move personal information to a location other than Canada, the governments, courts, law enforcement, or regulatory agencies of that country may have access to your personal information through their laws.
Like many Websites and other companies, we may ask you to sign up to receive emails and other Electronic Messages from us. If you no longer wish to receive those messages, you can opt-out by following the unsubscribe link in the messages or by contacting us.
You may also adjust your browser settings to block cookies and other tracking technologies. Please note though, we do not provide your browser to you so we cannot guarantee the effectiveness of those settings. If you have questions about your browser settings and how they impact the effectiveness of cookies and other similar tracking technologies, please contact the browser provider for help and support. Unfortunately, we cannot help with those kinds of technical questions.
You can also make many changes to your personal information directly through your Account. If you are unable to change your personal information within your Account settings, or if you are concerned about data collected about you, please contact us.
We follow industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, and any other personal information entrusted to us. Our information security systems apply to people, processes, and information technology systems on a risk management basis.
No method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, we cannot guarantee the absolute security of your personal information.
In general, we keep your personal information throughout your relationship with us. Once you terminate your relationship with us, we will continue to store archived copies of your personal information for legitimate business purposes, like defending a contractual claim or for audit purposes and to comply with the law. We will continue to store anonymous or anonymized information, such as website visits, without identifiers, in order to improve our Services.
We use several machine learning algorithms and forms of automated decision-making. For example, we use automated decision-making to prevent risk and fraud, to personalize your experience and make it more efficient, and to determine eligibility for certain services or features we offer on our Website and Services.